Bengaluru: Mango farmers in Maharashtra have decided to sell their produce directly to buyers instead of the regular APMC route. 

The growers of alphonso mangoes will be selling them directly to states like Gujarat and Delhi, choosing not to sell them to APMCs of their states. 

BusinessLine quoted Amar Desai, CEO of Desai Products, as saying that this year mango farmers and resellers learning from last year’s shock induced by Covid-induced lockdown have chosen to directly market and sell the fruits to other clients. Almost 40 per cent of the Alphonso mango farmers have chosen to sell their fruits through this non-APMC route.

The website adds that the GI-tagged Alphonso mango variety is primarily cultivated over 1.5 lakh hectares in the five coastal districts of Thane, Palghar, Raigad, Sindhudurg and Ratnagiri. The mangoes, which have a unique taste and aroma, are sold by the dozens in boxes. Depending on the quality and size, each box can hold 4-9 dozen mangoes.

The season for selling alphonso mangoes has started. It should be noted that it was the previous regime in Maharashtra that chose to remove the sale of vegetables and mangoes from the purview of APMCs. 

Swarajya quoted Vivek Bhide, who is a former member of the Maharashtra Horticulture Board, as saying that the direct sale volume is much higher and is happening through multiple routes including large housing societies.