Sasikala Chaurasia of Jaunpur, Uttar Pradesh is a hit on YouTube
Bengaluru: Sasikala Chaurasia of Jaunpur, Uttar Pradesh is a hit on YouTube.
The 46-yr-old puts out videos on making various dishes. She has three sons, all of whom assist her in some way or the other in making these videos.
So be it making gulab jamun or rosogolla or carrot halwa, she gets millions of views. It is also to be noted that she explains the recipes in a very simple and elegant manner, making it easy for the people to understand.
It is in this way that she earns Rs 50,000 a month from the channel.
Her eldest son Chandan plays a key role in Sasikala's YouTube channel operations. On the other hand, second son Suraj handles the video-editing and the youngest Pankaj is recording videos.
Chandan says, “Amma was always a very good cook. On the Teej festival, everyone praised their food. Reliance Jio SIM was launched in September 2016. High-speed internet was reaching every village. The number of people watching YouTube videos was also increasing. One day while eating food, I thought why not make Amma's cooking videos and put them on YouTube," as reported by Dainik Bhasker.
They have named the channel Amma. Initially, when it was launched, the channel did not get a good response. Even after uploading a lot of stuff on the channel, the response was very poor.
But they tasted success when they uploaded a video on making mango pickles. This also enabled them to have one lakh subscribers in a matter of just 3 months.
Sasikala says, “We got the Silver Play button from YouTube in December 2018. In February 2020 we got the Gold Play button when there were 1 million subscribers. The day we got the gold play button, it was the day of greatest happiness for our family. We now aim to reach the Diamond Play Button with 10 million subscribers. For this we are constantly working hard.”
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Last Updated Dec 19, 2020, 12:08 PM IST