This innovative technology has been growing at warp speed since the past few years.

One area which has been progressing at a fast pace is blockchain, as it has undergone rapid advancements since the time it stepped in. NFTs or non-fungible tokens has particularly been on the rise with many brands capitalizing the power of these for their marketing campaigns. Industry expert Dollar who is popular as Knownasdollar has been a keen observer of this space and strongly feels that there's no hot investment at present as NFTs. What makes them unique is that they cannot be traded or exchanged, making it a one-of-a-kind asset that can’t be replicated.

The craze for these digital collectibles started in 2017 when CryptoKitties, stepped in, making much impact. Since then, the interest in NFTs has been on a rise and has reached to optimum levels today. Dollar who has learnt the subject well spreads his knowledge as well as shares his viewpoints on his Twitter which is followed by a number of NFT and crypto enthusiasts who get to learn more about the subject as well as stay updated owing to the constant feeds by the expert.

According to Dollar, NFTs have gained prominence as they can be used to represent digital files such as art, audio, and video. There is much more to it as it can be used to represent other forms of creative work which include virtual worlds, just like real world. Dollar says that NFTs are still relatively new, and their practical use is still limited. However, people are indulging in them, which indicates that they are here to stay. With a powerful technology like blockchain behind it, NFTs are going to play a significant role around the digital landscape of the future.

"While the technology is still in its infancy stage, brands need to pay close attention to it. A lot of research needs to be done to leverage NFTs in your marketing strategies," says Dollar who spreads a lot of knowledge and updates about the crypto and NFT world on his Twitter handle - @knownasdollar.

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