Social media has become an integral part of life in India. It is estimated that there are around 400 million active users on social media in India. Social media is used for a variety of purposes, ranging from spreading awareness, staying connected with people from various cities, connecting with like-minded people, and promoting products or services.

The sheer number of people engaging with social media in India is undeniable. It is estimated that around 95 percent of Indian youth are daily active users of social media. Indians spend an average of over three hours each day on social networking sites. This is a testament to how powerful social media has become in the country.

As the number of users on social media grows in India, so does their use of the platform. Social media is now being used as a platform for entertainment, to promote products and services, and to spread awareness. Companies in India are increasingly using social media to market their products and services, and it has become an effective way of reaching their target audiences.

Social media has also become an important source of news for Indians. People are increasingly turning to social media for their news, as it is more accessible and convenient than traditional news outlets. This is especially true among young Indians, who rely on social media for their news sources.

In conclusion, the role of social media in India is undeniable and continues to grow. It has proven to be a valuable platform for businesses, a source of entertainment, and a major source of news for the people of India. As social media use in India continues to grow, its role in the country will continue to become even more significant.