Mumbai: Ranveer Singh is well-known for his tremendous energy and it seems that the actor has finally found a way to expend some in a 'passion project'. Titled IncInk, the actor has partnered with music evangelist Navzar Eranee to launch an independent music record label.  

Singh said in a press release, "We are launching some really raw, immensely talented, new rap and hip hop artists who we believe will be the next superstars. Rap and hip hop are the biggest things happening in Indian music today." Singh tweeted that the label would discover, nurture and promote exciting talents from across India. 

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He also introduced the first talents to be launched as KaamBhari, Spitfire, Nitin Mishra and SlowCheeta 'from the different hoods of our country.' “The first three exceptional talents being launched are Kaam Bhaari (who has sung Zeher), SlowCheeta and Spitfire and I’m a huge fan of their music. We intend to sign and promote more artists, who are exploring various genres, in the days to come and showcase their music to India and the world,” he said.

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Singh had recently starred in Zoya Akhtar's movie Gully Boy that mapped the rise to fame of a young rapper from the slums of Dharavi in Mumbai. He also added, "As an outsider in Bollywood, I have always wanted to do my bit to bring out and support the outstanding talent that we have in every street of our country. So, when Navzar and I came up with the idea of IncInk, it appealed to my core, my heart."