Khiladi Akshay Kumar has pushed Bollywood’s hot couple Ranveer Singh and Deepika Padukone to the third spot in celebrity brand ranking with the actors' total star value rising to $ 104.5 million.

In the fifth edition of the Celebrity Brand Valuation Study 2019: “New is Gold” released by Duff & Phelps, Virat Kohli is way ahead of Akshay Kumar, Deepika and Ranveer, Shahrukh Khan and Salman Khan with net brand value at 237.5 million.

As per the report, Deepika, who was ranked at number two last year, has moved to number three spot with actor-husband Ranveer Singh, with a brand valuation of $ 93.5 million, while Akshay has replaced her as the second most-valued celebrity. Akshay Kumar has not just been churning out back to back hits, but is also signing up for new movies, taking up advertisements, which gave a massive push to the brand valuation.

Further reports stated that Shahrukh Khan and Salman Khan continue to hold on to their number five and six spots, with brand values at $ 66.1 million and $ 55.7 million respectively.

But Aamir Khan slipped in the ranking to 16th place with a total value of $ 24.9 million, against 11th place in the previous period.

With a valuation of $ 42.5 million, Shahenshah Amitabh Bachchan's rank has also slipped to eighth from the seventh rank in the previous period.