On Shah Rukh Khan's birthday on November 1, his name was displayed on Burj Khalifa, rumours are that it was a paid promotion, but here is the truth
On November 1 night, Shah Rukh Khan's fans were thrilled to see their hero's name on one of the tallest buildings in the world wishing him happy birthday.
A video went viral showing a beautiful birthday greeting on the building for the don of Bollywood. Khan also had shared the video, thanking Dubai for the gesture. "Happy birthday to the king of Bollywood Shah Rukh Khan", was displayed on the building.
However, some reports were saying that King Khan spent Rs 2 crore to Emaar Properties for the display. Later, it was found that the reports were false.
According to a popular news channel, reports that not only the act of showing off his name on the building was done in exchange for money, Khan even stopped returning calls of the Burj Khalifa authorities when it was time for him to pay Rs 2 crore.
The screenshot of the Hindi headline from India NDTV stated, "In two crore he got his name written on the Burj Khalifa, but when it came to paying, Shah Rukh Khan did not receive any calls.”
However, Boom Fact Check carried a fact-check on this and exposed that the screenshot was a morphed one.
The text of the headline was changed to defame Shah Rukh Khan. "Khalifa was being painted in Shah Rukh Khan's shade, a huge crowd witnessed the event... watch viral video," stated the original article. The publication also cross-checked with Emaar Group, who confirmed that it was not a paid act.
Chandni Jayakumar Chugh, Emaar told Boom Fact Check, "The display of birthday greeting on Burj Khalifa for Shah Rukh Khan was not a paid event.” Clearly, there were some differences as well between fonts of the initial article and the morphed screenshot.
Last Updated 1:29 PM IST