From Roadside Carts to Establishing a 300-crore Ice Cream Company
india-untold Oct 03 2023
Author: Ishwi Singh Image Credits:Facebook
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Father’s occupation
Raghunandan S Kamath was born in a small village of Mulki in Puttur, Karnataka. He was the youngest of seven siblings, and his father made a living by selling fruits from a cart.
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Childhood's struggles
Raghunandan helped his father in his business and could not continue his formal education, however, he had immense knowledge about various fruits and vegetables.
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In search of opportunities
When Raghunandan was 14, his family relocated to Mumbai. He inherited a portion of a restaurant as part of their family assets.
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Launching the business
Raghunandan ventured into ice cream business and opened his first outlet of Natural Ice Cream in Juhu in the year 1984.
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Business strategies
Due to less demand of ice cream, Raghunandan also sold Pav Bhaji at his outlets to attract customers.
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A commitment to providing the best
Raghunandan used fruits, milk and sugar to make his ice creams. No additives or adulterants were added, and this commitment remains a USP of the company to this day.
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Diverse range of flavours
Raghunandan introduced five flavours of ice creams including mango, chocolate, apple, cashew, and strawberry.
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Expanding the business
Raghunandan expanded his business by experimenting with flavours like jackfruit, raw coconut, blackberries, and offered a diverse and exciting range of choices to customers.
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Company's turnover
Presently, Raghunandan’s company has 135 outlets across the country and has a turnover of Rs 300 crore.