Bengaluru: Abhinav Kumar is well known as the face of Trivago. But you will not be seeing him on Trivago advertisements because he has joined as the vice president of product marketing in Paytm. In Trivago, he worked as country development head for India region.

Abhinav holds a Master's degree in International Management from Italy's University of Trento.

He worked for six years in Trivago. Currently, he is known as one of the best digital media strategists in India.

He quit Trivago in February 2019 and joined Paisadukan as a digital marketing and branding advisor. He was also on the advisory board of the company. Paisadukan is a peer-to-peer lending platform.

However, after working for a little over six months in Paisadukan, Abhinav has joined Paytm.

Speaking to Business Standard, a spokesperson from Paytm confirmed the news and said, “We are excited to have Kumar on-board, who is known for his expertise in product marketing. We are in the next phase of our growth, and his skills and expertise will be instrumental to our efforts of expanding digital payments in our country.”