Thiruvananthapuram: Kerala Tourism Facebook page has hit a new high. It has become the most followed tourism page in South Asia, overtaking Tourism Malaysia, Singapore and Thailand. Its Facebook page has received 3.48 million likes. 

A press release also says, internationally now three countries, Australia with 8.3 million, Go USA with 6.7 million Visit Dubai with 6.7 likes are ahead of Kerala. 

Meanwhile, when compared with other tourism departments in India, Kerala retains its number one position by a huge margin. Kerala is followed by Gujarat (1,336,836 likes), Madhya Pradesh (1,198,165), Rajasthan (588,453), Uttarakhand (494,992) and Odisha (238,143).

Kerala tourism minister Kadakampally Surendran said, "It gives me immense pleasure and a feeling of pride to note that Kerala Tourisms' social media page has now become the second most followed in the whole of Asia after 'Visit Dubai'."

He added that it has been achieved by a sustained social media and digital media campaign, especially 'Human by Nature' video film, which focused on the people of Kerala and garnered 15 million views.

The 'Kerala Tales Video Campaign', a series of 50 plus videos based on authentic stories from the state, garnered over 60 million views online. These videos were published online in the past year, the minister said.

With PTI inputs