Sun pictures has acquired the satellite rights of Vijay and Nayanthara’s film Thalapathy 63 after paying an exorbitant amount
Chennai: Sun TV is back to business. After the demise of former CM J Jayalalithaa, the company was maintaining a low-profile. The company is back to the satellite market again. After Viswasam movie, it has now bagged the TV rights for Vijay’s upcoming movie, presently referred to as Thalapathy 63.
Sun TV wrote on twitter, “@SunTV buys the satellite rights of #Thalapathy63 #Thalapathy63WithSunTV.
Earlier there were rumours that Sun TV had paid Rs 52 crores for all the versions of the film. However, sources said that they have rights for Tamil, Kannada, Malayalam and Telugu versions for Rs 30 crore. The deal between the producer and the channel was struck in March-April. Hindi satellite rights and theatrical rights are still with the producer.
Vijay’s previous movie Sarkar was funded by Sun TV’s sister concern Sun pictures and the question of selling the satellite rights did not arise. Zee Tamil had bagged the satellite rights of Vijay’s earlier blockbuster film Mersal for Rs 28.5 crore, excluding Hindi language rights.
People in power have control over the industry. Politics and cinema go hand-in-hand in Tamil Nadu.
Whereas, Sun TV didn’t buy satellite rights for over five years. It remained a market leader till J Jayalalithaa came to power with a thumping victory in 2016. Yet the channel occupied the leading-channel tag among the Tamil audience.
Meanwhile, the shooting of Thalapathy 63 is progressing on the outskirts of Chennai. Vijay is busy filming the important scenes of the flick along with hundreds of supporting artists.
Actor Vijay plays the coach of a women’s team and sixteen women will star as sports players in the film. The Atlee directional movie has Nayanthara as the female lead, and is produced by AGS Entertainment.
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Last Updated May 17, 2019, 11:36 AM IST