New Delhi: The tweet is aimed at launching the ‘Mai Bhi Chowkidar’ campaign and is being seen as a kick-starter for BJP’s campaign for Lok Sabha Elections 2019.

The BJP launched a 'Main Bhi Chowkidar' campaign for 2019 elections on Saturday with PM Narendra Modi tweeting a video showing how all Indians are 'chowkidars', kick-starting BJP's campaign for the elections.

In the tweet , Modi wrote, "Your Chowkidar is standing firm & serving the nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar. Today, every Indian is saying-#MainBhiChowkidar."

BJP functionaries said 'Mai Bhi Chowkidar’ campaign has been started after extensive surveys and data analysis by BJP strategists who feel that Rahul Gandhi’s 'Chowkidar Chor Hai' jibes and the campaign is not resonating among people.

This campaign will also further drive the narrative of PM’s strong and decisive image which multiple surveys have conveyed is the main factor in the upcoming elections, the leaders said. PM Modi will also interact with people from across the country on March 31 as a part of this campaign. 

This is a similar strategy as 2014 where BJP turned around Manishankar Aiyar’s 'Chaiwalla' jibe into a mass campaign, BJP leaders said.