The Tata group has announced to dismiss the contract with brand consultant Sehel Seth as he is embroiled in multiple allegations of sexual harassment and abuse recently.

Suhel Seth’s brand consultant company Counselage had signed a contract with Tata Sons, the holding company of the Tata Group.  The serious allegations that emerged during the #MeToo campaign have been taken into consideration by the company. Seth had played a major role in rebuilding the Tata brand in the aftermath of the management crisis within the group in 2016, and the company has decided to terminate the contract after examining the accusations against Seth.

Six women including model and ex-Big Boss contestant Diandra Soares., filmmaker Natasha Rathore, and writer Ira Trivedi had accused Seth of sexual misconduct through #MeToo platform.

The way Seth allegedly harassed Diandra Soares in a party in New Delhi was quite disgusting. "I was dancing on a couch & out of nowhere Suhel Seth shoves his f*****g tongue down my mouth. I immediately bit his tongue & bit it really really hard with all my might & anger," Soares wrote in a Facebook post.

Mandakini Gehlot, a journalist wrote, "Suhel reached out -- I figured for a quick hug -- but he planted a big sloppy kiss on my mouth, I felt his tongue inside my mouth. I was so stunned, and I said something like 'Suhel, you can't do that'."

Filmmaker Natashja Rathore had a similar story: "Seth then threw himself at me although I was clearly uncomfortable. He shoved his tongue down my throat even when I resisted -- I whacked his head and said 'behave yourself'. He put his hand into my kurta and grabbed my breast."

The 55-year-old man began his career as an adman to one of the most well-connected celebrity consultants in India. Counselage, his brand marketing company, worked for top brands including Coca-Cola, Jet Airways and the Delhi government.