New Delhi: The NaMo app, which is Prime Minister Narendra Modi’s personal mobile application, has started selling merchandise for the youth ranging from coffee mugs to T-shirts carrying the 'Modi' brand. A volunteer platform has also been launched as part of the app on the prime minister's 68th birthday with an eye on the 2019 general elections.

“Volunteer for India” is the theme of this new initiative and is aimed at mobilising the youth ahead of the 2019 Lok Sabha polls.

This platform will act as a one-stop shop for all volunteer activities and give multiple options for volunteer activities online and on the ground.

Along with the volunteer and merchandise platforms, a micro-donation platform has been launched as well. People can now buy exclusive NaMo merchandise such as T-shirts, caps, mugs, stickers and fridge magnets from the NaMo app at competitive prices.

The micro-donation platform would enable people to support the BJP in the form of small contributions, ranging from Rs 5 to Rs 1,000.

Willing persons can volunteer by registering themselves and then keying in their areas of expertise and interests. Thereafter, there are also avenues from where they can share positive achievements of the Narendra Modi government with each other.

The platform will give information about events in the vicinity and the freedom to organise events and associate others with invites. Along with surveying one’s booth, the new platform will also give volunteers the chance to interact with the prime minister on the ‘Mera Booth Sabse Mazboot Samvad’.