New Delhi: In a response to a tweet from a passenger, IndiGo airlines announced that as per a revised policy, all web check-ins will be chargeable. Check-in at the airport would be free of cost, Indigo added, saying that this policy would be effective November 14 onwards.

IndiGo wasn't the only one to implement his new rule. Budget airline Spicejet made this change as well, a move that was widely construed as unwarranted. Soon a barrage of online fury poured in - from the top shots of the technical business to corporate honchos, aam admi to even Indian railways – as they all started trolling both the airlines. At a time when the government was promoting digital India, Paytm came as a big boost for propagating digital payments, right after demonetisation. Paytm founder Vijay Shekhar was among the first few who questioned this change.

Takshashila Institute director Nitin Pai too didn’t hold back.

Trinamool Congress MP Derek O’Brien reminded Indigo of a parliamentary report on its misbehaviour, that's pending with the committee.

Comedians started making fun of the airline suggesting that the day is not far when Indigo may charge for using the washroom.

Even the cash-strapped Indian Railways took advantage of the situation. They urged passengers to switch to trains, rather than standing on long queues or paying an extra amount of money for conveniences like web check-in. The ministry shared it on its Facebook page as well. 

Sensing the public angst against Indigo - which has a domestic market share of nearly 43% - as well as Spicejet, the Ministry of Civil Aviation intervened to promise a 'review'. Speaking to Economic Times, aviation secretary RN Choubey said, “We are looking into the issue. We need to see that whether this charge is within the fare unbundling scheme that the aviation rules in the country allow". 

Meanwhile, IndiGo in a statement has made a complete U-turn saying that it has not changed its web check-in policy under which customers can choose their seats online. However, the damage was done for the market leader in the aviation industry. For once, trolling proved to be beneficial and productive!