New Delhi: Days after a Harvard University professor warned against the consumption of coconut oil, calling it “pure poison”, many upset Indians are quoting a 2015 study where it was hailed as a “wonder” that decreased not only the girth of the waist but also the body mass in patients with coronary artery ailment.

Karen Michels, a professor at the Harvard TH Chan School of Public Health, cited the oft-used ingredient in India as a health hazard and went on to demonise it recently, irking many Indians, particularly from the south of Vindhyas.

Arvind Varchaswi, the managing director of Sri Sri Tattva, an ayurvedic company based in Bengaluru, raked up the 2015 study to cite how the international narrative to portray coconut oil as a villain was incorrect.

The ayurvedic fraternity, which considers coconut oil a superfood, took no time to throw their weight behind Varchaswi’s find. Art of Living teacher Khurshed soon joined in.

And the floodgates opened! Indians took to social media to vent their ire at Michel's study.

Soon, coconut oil became the top trend on Twitter. People not only from south India but also from the Hindi heartland joined the Twitter outrage. Stating just one thing in unison: We love our coconut oil.