Mathura: Patanjali better watch out as there is a new desi beauty brand in town. A Mathura-based centre run by Deen Dayal Dham is set to launch their beauty products on Amazon India. What's new? Well, these soaps, face packs, shampoos and medicinal products made from cow urine and dung may soon be just a click away.

"We had a discussion about this with Amazon a few days ago. After a week or so, advertisements of our products will reflect on Amazon's website and people will be able to order our products through it," said Ghanshyam Gupta, a manager at the centre said, adding, "As soon as an order is placed on Amazon, the website will inform us and accordingly, the goods will be dispatched from our centre here."

Gupta, who has been associated with Deen Dayal Dham for more than two decades, said women living in nearby villages are working with Deen Dayal Kamdhenu Gaushala pharmacy.

The pharmacy makes products like Ghanvati, used for the treatment of general fever and building immunity, panchvagya churan and chayawanprash.

And, that's not all. The tailoring unit of the centre creates various styles of kurtas, some of them popularised by Prime Minister Narendra Modi and Uttar Pradesh Chief Minister Yogi Adityanath, Gupta said. "Amazon's courier service is currently not available here. So we have signed an agreement with the Indian Postal Department and it has ensured that the products will be delivered within 10 days," he added.