Bengaluru: Prime Minister Narendra Modi has left a lasting impression with his diction. Blessed with the gift of gab, his implorations and witty coining of words just inspire and influence the masses, thereby helping them to understand the true purport of his schemes, beyond mere semantics. 

His words Atmanirbhar Bharat has now been declared Oxford’s Hindi word of the year 2020. 

Atmanirbhar Bharat, which translated into English, means a self-reliant India, giving more emphasis on local talents. In fact, his ‘vocal for local’ slogan aptly exhorts his countrymen to recognise the shtick the local populace have. 

It is not just Atmanirbhar Bharat. The Prime Minister’s hold on Hindi language is truly commendable. His “Achhe Din” exhortation during the 2014 elections which he won handsomely became a defining moment in Indian politics. 

In an event in 2015, the then UK Prime Minister Cameron even used this word as he introduced Modi. 

Then, we move on to Sabka Saath, Sabka Vikaas. Implying that everyone would be equal shareholders in the development of the country, this slogan, as days wore on, was improvised to add vishwas or trust to accommodate every person of every faith and community. 

Prime Minister is a master of mnemonics. He has termed several of his schemes with the help of catchy phrases. And that is how it should be. To reach the masses, you need simple language with a profound message. Else, everything goes over the head, defeating the very purpose of it.

Prime Minister Narendra Modi and mnemonics have become synonymous. No political pundit can gainsay it. With his remarkable knack to connect situations with his phenomenal neologisms (coinage of words), Modi has gone down as a leader with a distinct ability to connect with the masses.

Effective usage of language is at the heart of good communications. And Modi exemplifies it!