Ministry of textiles has launched a #Local4Diwali campaign and appealed to the people to celebrate Diwali by buying and gifting Indian handicrafts
Bengaluru: With his stress for local products, Prime Minister Narendra Modi has turned the nation’s attention to the importance of supporting local products.
Be it his Atmanirbhar Bharat scheme or ‘Local for Vocal’ slogan, the emphasis is to improve the lives of the local people.
Keeping this in mind, this festive season, ministry of textiles has launched a #Local4Diwali campaign and appealed to the people to celebrate Diwali by buying and gifting Indian handicrafts.
“Inspired by the clarion call given by the Prime Minister on 9th of November, let’s come together to show our support for local textile and handicraft business," the textiles ministry appealed in a statement on Wednesday (11 November).
The ministry urged people to buy local products this Diwali including the earthen diyas, desi drape, home furnishings like bed sheets, curtains or handcrafted goods.
It also asked people to encourage Diwali sales through weavers, artisans, local and small businesses, and urged them to show their support on social media platforms like Twitter, Facebook and Instagram by using the hashtag #Local4Diwali.
The move comes after PM Modi on 9 November urged fellow countrymen to buy local this Diwali.
Hostile mood against Chinese products:
With the June Galwan clash taking place in which a number of Indian soldiers were martyred, many Indians are not happy with the Chinese.
There is a mood of vexation and indignation among Indians, leading them to boycott Chinese-made lamps.
Many Indian traders have corroborated this fact that the demand for desi diyas has hit the roofs.
At this point, we can also add that India erupted in joy as the PM Modi-led Union government banned several Chinese apps as punitive measures.
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Last Updated Nov 11, 2020, 5:34 PM IST