Palakkad: Kerala Police created awareness about helmet safety in the district of Palakkad.  Traffic enforcement unit in Palakkad, led by sub inspectors Mohammed Kassim and Shahul Hameed, distributed laddoos to two-wheeler riders, who were not wearing helmets. The surprise awareness campaign began in Kerala's Palakkad at 7 am on Friday and lasted for hours. 

In the viral video, the police can be heard saying, "Laddoos to those who are not wearing a helmet, tomorrow riders who don't wear helmets will pay Rs 1000 to the police."  

According to sources, the Kerala traffic enforcement unit distributed at least 300 laddoos to those two wheeler riders. Last month, transport principal secretary KR Jyothilal had made it mandatory for pillion riders to wear helmets. Seat belts for those sitting in the back seat of cars was also made compulsory. In 2018, 40,181 road accidents were reported from Kerala, in which 4,303 people lost their lives and 31,672 suffered grievous injuries.

However, before implementing the order, police began awareness campaigns, highlighting the need to follow safety rules. The directive comes at a time when accidents involving two-wheelers are rising at an alarming rate in Kerala.