This young entrepreneur from a small village in Himachal Pradesh manifests his way to Shark Tank India 3

In a land where every drape tells a story, the saree holds an irreplaceable position in the hearts of Indian women. DEEVA is India’s first online store for sarees, founded by Ankush Barjata, a young entrepreneur from a small village in Himachal Pradesh. By connecting customers directly with manufacturers, DEEVA slashes costs by 40-50% compared to market rates, catering to every woman’s dream wardrobe. Now, Ankush stands on the brink of making DEEVA the world’s largest online saree store, as he steps into the spotlight of Shark Tank India 3.

Ankush’s journey so far

Manifesting his way to Shark Tank India 3, Ankush Barjata’s journey to the show has been nothing short of destiny. Ankush got a decent job in an MNC with a package of 24LPA. But he was not satisfied with it as he always had an interest in business. After much deliberation, he decided to leave his job and embark on a trip to discover what the clothing business is like in India, as his father was also in the same business. During his trip, he decides to visit 10 cities in India known for producing clothes. 

He made tons of connections with local manufacturers and understood their production and also talked to businessmen responsible for the import and export of sarees. From them, he learned how lucrative this business can be if done smartly. During research, he realised that production does not determine the cost of the product but the market demand does. He created an app to browse sarees from several manufacturers in India and customers can buy them directly with online payments and delivery services like Ship Rocket can deliver the order to the customer. 

Appearing on Shark Tank

Ankush Auditioning for season 2 only to miss the mark, Ankush’s determination now sees light as he unveils his vision for DEEVA this season. India’s first online platform dedicated to sarees, the brand eliminates the middle chain, offering over 50 handloom and 400 machinery saree categories directly from manufacturers.

Rooted in his family’s clothing legacy, Ankush brings a unique blend of heritage and skills to the table. With an ask of Rs 2 crore in exchange for 4% equity, the pitcher aims high on Shark Tank India 3. As the tension mounts, Sharks Aman Gupta, Ritesh Agarwal, and Radhika Gupta recognize the potential of DEEVA, striking a deal of 75 lakh for 6% equity, along with a debt of Rs 1.25 crore for 3 years at 10% interest.

While talking about his experience on Shark Tank India 3, Ankush R. Barjata, Founder of Deeva said, "Appearing on Shark Tank India was a dream I harboured three years ago. Although Season 2 saw setbacks, perseverance paid off as Deeva finally made its mark in Season 3. The journey was nothing short of incredible, with invaluable insights gleaned from the Sharks. The moment our promo hit the screens; the response was overwhelming. Hailing from a humble village with limited resources, this achievement seemed like a distant dream. However, Shark Tank India transformed the impossible into reality. Words fail to express my gratitude to the entire team for this life-changing opportunity."

Witness the saree sensation unfold with DEEVA on Shark Tank India 3, only on Sony LIV!