TV star Kim Kardashian faced backlash for her underwear line named Kimono
Model-turned-TV star-turned-entrepreneur Kim Kardashian West is grabbing headlines for many reasons. However, today we will just talk about the one, which has angered her Japanese fans.
After launching her makeup line called KKW BEAUTY, Kim recently launched a new line of underwear called Kimono. Earlier this week, Kim took to Instagram to announce the launch. She wrote that Kimono shapewear is the ultimate solution for women, who want to have a perfect, curvy body like hers.
"Finally I can share with you guys this project that I have been developing for the last year. I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work (SIC)," Kim Kardashian wrote.
Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS - 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
However, the Keeping Up With The Kardashians star received backlash after her post went viral. Many Japanese fans did were furious that the mother of four reportedly disrespected their national dress.
In Japan, Kimono is a traditional Japanese garment. The dress is respected in the country and it beats cultural importance among the people there. The garment is worn in many functions in Japan, especially during weddings, engagements, graduations, and even funerals.
Some say that Kimono is supposed to be a celebratory wear and is even passed on in families for generations.
One of the Twitter users said, "Thanks for BUTCHERING Japanese culture!!! My culture is not your plaything." Another user wrote, "You don't have any respect for people who are not your family, do you? In the 15 yrs developing this project, couldn't you find a cultural advisor? #KimOhNo #culturalappropriation."
Kim's underwear line named Kimono was designed by her rapper husband, Kanye West.
Last Updated Jul 1, 2019, 2:03 PM IST