Initiative evolves Reebok’s 2001
‘It’s A Woman’s World’ campaign, which featured global female superstars
Reebok launches ‘It’s A Man’s World’, a powerful campaign that celebrates women who are breaking standards and making their mark in male-dominated industries.
Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ –which featured fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago.
As female empowerment and gender equality undergo a seismic shift around the world, Reebok’s ‘It’s A Man’s World’ features five women who are defying convention and carving a powerful path in predominantly male fields, including :
•Jazerai Allen-Lord - Known as a Literary Vixen by day and Mommy Supreme by night, Allen-Lord is one of the most well-known streetwear designers and activists.
•Ebony Naomi Oshunrinde - Record producer WondaGurl has been quietly dominating the American music scene after breaking out at 16 and working with some of today’s biggest artists
•Anhia Zaira Santana: A visual artist and illustrator, Santana is known for her live painting exhibitions and psychedelic interpretations of pop culture
•Kimberly Drew: Drew is a writer, art activist and cultural curator who created Black Contemporary Art, a widely read blog that features work by black artists around the world
•Sanne Poeze: Amsterdam-based owner of sneaker blog Girl on Kicks, Poeze has a passion for graphic design and consulting
India has launched this with Bani J and other women who have similarly made a mark.
As part of the collection, Reebok will release three cult classics -a Club C, Workout and Freestyle Hi.
Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said, “As a women’s first brand, Reebok has always supported and believed in strong women all over the world. This collection celebrates trailblazing women who are defying convention.”
Last Updated 3:30 PM IST