Indian hip-hop movement is getting a political boost as political parties spawn parodies of Zoya Akhtar's upcoming movie
New Delhi: First Apna Time Aayega, now Azadi.
Soundtracks from Zoya Akhtar's rap movie Gully Boy seems to have become a weapon for political discourse. The track featuring Ranveer Singh, Azadi dropped on February 11 and continues to follow the 'It's a hard knock life' theme of the previously released rap songs from the movie.
It is inspired by the original song that was released in 2016 by Dub Sharma coinciding with the student protests at Jawaharlal Nehru University.
The video shows Kalki Koechlin and Ranveer Singh driving around the city and spray-painting 'body-positivity' messages on hoardings across the city.
Meanwhile, Congress and BJP have used the Gully Boy track to take digs at each other. The saffron party has opted for a lyrical video interspersed with media reports about Congress's failings and ends with a mic-drop quote by Prime Minister Modi - Congress-mukt Bharat mera slogan nahi hai, main to Mahatma Gandhi ji ki iccha poori kar raha hoon. (India free of Congress is not my slogan. I am just fulfilling Mahatma Gandhi's wishes.)
Congress, on the other hand, used footage from Dub Sharma's original 2016 track and played around with photographs. For a party that is advocating 'Azadi' from fear, they certainly are walking the talk vis a vis fear from copyright issues since none of the photos/videos used have been credited to their owners.
Earlier, Apna Time Aayega was turned into Pura Bahumat Aayega that featured 2 young rappers spitting fire verse for BJP and PM Modi. So far, the video has racked up over lakh views and is being widely shared on social media platforms.
Last Updated 11, Feb 2019, 7:17 PM IST