This hybrid recruitment approach mirrors a wider shift in India’s employment ecosystem, where organisations are seeking partners that can balance scale with sensitivity.
Kolkata (West Bengal) [India], January 28: As India’s workforce undergoes rapid transformation driven by automation, digitalisation, and post-pandemic realignments, the role of recruitment is being redefined—not merely as a hiring function, but as a strategic enabler of national growth. Against this backdrop, Recruitment Mantra,a Kolkata-headquartered recruitment outsourcing firm, is carving a distinctive space by combining artificial intelligence with human insight to support India’s long-term development goals under Viksit Bharat 2047.
Founded in 2021, Recruitment Mantra has focused on delivering cost-effective, transparent, and flexible hiring solutions for startups and small to mid-sized enterprises—sectors widely recognised as the backbone of India’s economic expansion. By helping these organisations scale efficiently, the firm positions recruitment as a critical link between talent creation and sustainable business growth.
While AI is central to the company’s operations—powering faster résumé screening, data-driven shortlisting, and process optimisation—the firm maintains that technology must remain an enabler, not a decision-maker. “AI can bring speed and efficiency, but nation-building requires human judgment,” said Arghya Sarkar, Founder and CEO of Recruitment Mantra. “A résumé can be scanned by technology, but potential, adaptability, and aspiration still need human understanding.”
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This hybrid recruitment approach mirrors a wider shift in India’s employment ecosystem, where organisations are seeking partners that can balance scale with sensitivity. As skill-first hiring gains prominence, agile firms like Recruitment Mantra are emerging as trusted collaborators by aligning technology adoption with ethical, inclusive recruitment practices.
Adding a strong social dimension to its business model, Recruitment Mantra also operates a free job placement initiative aimed at widening access to employment across geographies, experience levels, and socio-economic backgrounds. The initiative reflects a growing recognition that equitable access to work and continuous skill development are essential to building a future-ready workforce.
Sarkar, a vocal proponent of inclusive and skill-driven hiring, extends this philosophy through his book Recruitopia and regular thought leadership across digital platforms. His advocacy centres on preparing both employers and professionals for an AI-augmented job market—an imperative as India seeks to unlock its demographic dividend.
As India advances towards Viksit Bharat 2047, Recruitment Mantra’s people-first use of technology underscores a broader belief gaining ground within the recruitment industry: that sustainable national progress will depend not on replacing human effort with machines, but on empowering human potential through smarter, more responsible use of technology.
