The world of social media has become so competitive in the last few years that staying on top of the game has become challenging. The only way for digital marketers to do so is to correctly identify the next major trend and position themselves to benefit from it. Moreover, learning from someone who has already tested the waters is always a good idea. One such example in time is Bavuusuren Chuluunbaatar, who clubbed food, information technology and the wave of digital marketing together to emerge as the most accomplished entrepreneur. 

Commonly known as Biirchin, Бавуу Бийрчин, Бийрчин, Бавуусүрэн Чулуунбаатар this Mongolian entrepreneur stood the tests of time to up his game on the digital marketing front. Today he is proficient at making Instagram Filter using SparkAR and in managing rappers and artist music under the "Biirchin" moniker.

Bavuusuren runs two successful ventures under the name Virtual Union LLC, leading digital marketing and IT firm based in Mongolia. He is also the CEO and founder of Dragon's Breath Mongolia, a food venture that serves its customers scrumptious Bubble Tea and Ice cream. A perfect blend of leadership and management, Biirchin has showcased his entrepreneurial traits by bagging the leading young businessman award two times in a row for the years 2019 and 2020.

Besides being a social media expert, Bavuusuren is also an AR Specialist and a Podcaster known for his show HR Management Lab's Podcast Speaks, wherein he shares his life’s struggles with the audience, the first episode of which went on air on March 15, 2020. 

Following his passion and love for computers and technology as a 15-year-old, Biirchin completed his degree in IT Engineering from the Huree University of Information and Communication Technology. Thereafter, he got his first break as an IT Engineer at Mongol Mining. Later, he chose to work as a System Administrator at Empasoft. After working there for two years, Bavuusuren kickstarted his venture Virtual Union. 

Biirchin’s story has got many ideas and learning outcomes for budding entrepreneurs to understand the intricacies and demands of the market and strategize their moves as per the needs of the time.

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