The accolade recognises Adsyndicate's advancements in embedding artificial intelligence and emerging technologies into its global marketing communications practices.
Adsyndicate, an integrated marketing communications agency under The Manipal Group, was honoured with the Excellence Award in Tech & AI Integration in Marcom at the Profit-Tusker Awards and Summits 2026.
Akshay Rao, Chief Digital Officer, and Jacob Samuel, Senior Vice President at Adsyndicate, accepted the award on behalf of the agency. The accolade recognises Adsyndicate's advancements in embedding artificial intelligence and emerging technologies into its global marketing communications practices.
The recognition arrives amid a broader industry shift where AI is reshaping how brands plan, produce, and personalise campaigns. For Adsyndicate, the award highlights its strategic focus on converging data capabilities with traditional creative execution—a direction spearheaded by its leadership.
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The honour was conferred at the third Profit-Tusker National Business Conclave, jointly organised by FYBB and the ICETP Council. The conclave was inaugurated by V. E. Abdul Gafoor, Hon’ble Minister for Fisheries and Social Justice, Government of Kerala, before an audience of business leaders and policymakers.
Adsyndicate, backed by the multi-billion-dollar Manipal Group, has served as a communications partner for global clients for over three decades across sectors including Consumer Electronics, BFSI, Education, Pharmaceuticals, Logistics, Automobiles, and Technology.
