H&M to rent its clothes to tackle global warming

Dec 6, 2019, 7:47 PM IST

Amid escalating public clamour over climate change, one of the leading fashion brands is aiming to roll out a clothing rental service, since the fashion industry is one of the largest contributors to the environmental problems. The Swedish retailer H&M has decided to test its rental service with the aim to reduce its part in adding to environmental waste and pollution. The fashion giant's move comes on the heels of similar actions by brands like the Banana Republic and Urban Outfitters. Both have already started the rental service earlier this year, Fox News quoted Bloomberg.