Kolkata (West Bengal) [India], January 28: As India’s workforce undergoes rapid transformation driven by automation, digitalisation, and post-pandemic realignments, the role of recruitment is being redefined—not merely as a hiring function, but as a strategic enabler of national growth. Against this backdrop, Recruitment Mantra, a Kolkata-headquartered recruitment outsourcing firm, is carving a distinctive space by combining artificial intelligence with human insight to support India’s long-term development goals under Viksit Bharat 2047.
Founded in 2021, Recruitment Mantra has focused on delivering cost-effective, transparent, and flexible hiring solutions for startups and small to mid-sized enterprises—sectors widely recognised as the backbone of India’s economic expansion. By helping these organisations scale efficiently, the firm positions recruitment as a critical link between talent creation and sustainable business growth.
While AI is central to the company’s operations—powering faster résumé screening, data-driven shortlisting, and process optimisation—the firm maintains that technology must remain an enabler, not a decision-maker. “AI can bring speed and efficiency, but nation-building requires human judgment,” said Arghya Sarkar, Founder and CEO of Recruitment Mantra. “A résumé can be scanned by technology, but potential, adaptability, and aspiration still need human understanding.”
This hybrid recruitment approach mirrors a wider shift in India’s employment ecosystem, where organisations are seeking partners that can balance scale with sensitivity. As skill-first hiring gains prominence, agile firms like Recruitment Mantra are emerging as trusted collaborators by aligning technology adoption with ethical, inclusive recruitment practices.
Adding a strong social dimension to its business model, Recruitment Mantra also operates a free job placement initiative aimed at widening access to employment across geographies, experience levels, and socio-economic backgrounds. The initiative reflects a growing recognition that equitable access to work and continuous skill development are essential to building a future-ready workforce.
Sarkar, a vocal proponent of inclusive and skill-driven hiring, extends this philosophy through his book Recruitopia and regular thought leadership across digital platforms. His advocacy centres on preparing both employers and professionals for an AI-augmented job market—an imperative as India seeks to unlock its demographic dividend.
As India advances towards Viksit Bharat 2047, Recruitment Mantra’s people-first use of technology underscores a broader belief gaining ground within the recruitment industry: that sustainable national progress will depend not on replacing human effort with machines, but on empowering human potential through smarter, more responsible use of technology.