Meet the daughter-in-law and mother-in-law who are business partners
india-untold Nov 07 2023
Author: Ishwi Singh Image Credits:our own
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Experiencing hair fall
The daughter-in-law, Nidhi Dua experienced hair fall issues during the lockdown. Her mother-in-law, Rajni Dua was facing the same problems.
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Hair loss issues
Nidhi noticed that hair fall was a common issue among the women in her neighbourhood. Most of them purchased expensive products but nothing addressed the problems.
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Nidhi’s grandmother’s recipe worked wonders
One day, Nidhi found her grandmother’s recipe for hair loss and used it to create a homemade hair oil for herself.
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This marked the beginning of Nidhi’s business venture
Together with her mother-in-law, Nidhi commenced making hair oil products.
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Marketing
The duo began marketing the oil products through social media groups, and this approach received a positive response.
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Promoting products
Nidhi used Instagram reels to inform people about the oil, and as a result, she began receiving orders.
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Nidhi was a software engineer by profession
Nidhi’s son was born three years after her marriage. She chose to leave her job to ensure his proper upbringing.
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Support from around 5,000 women
Nidhi currently receives approximately 200 to 300 orders each month.
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Nidhi cultivates all the ingredients for her oil in her own garden.