The daughter-in-law, Nidhi Dua experienced hair fall issues during the lockdown. Her mother-in-law, Rajni Dua was facing the same problems.

Nidhi noticed that hair fall was a common issue among the women in her neighbourhood. Most of them purchased expensive products but nothing addressed the problems. 

One day, Nidhi found her grandmother’s recipe for hair loss and used it to create a homemade hair oil for herself. 

Together with her mother-in-law, Nidhi commenced making hair oil products. 

The duo began marketing the oil products through social media groups, and this approach received a positive response.

Nidhi used Instagram reels to inform people about the oil, and as a result, she began receiving orders. 

Nidhi’s son was born three years after her marriage. She chose to leave her job to ensure his proper upbringing. 

Nidhi currently receives approximately 200 to 300 orders each month.