Washing powder Nirma is a renowned and trusted brand in India. The jingle is extremely popular too. 
 

Karsanbhai Patel is the founder of Nirma. Before launching the company, he used to work as a lab technician. 
 

Karsanbhai Patel had a stable government job. The family was doing well, but the tragic loss of his daughter Nirupama in a road accident shattered them.
 

In memory of his daughter, Karsanbhai Patel laid the foundation of the company Nirma. At the time, imported brands were popular in the market. 
 

In the initial days, Karsanbhai sold the products on his bicycle. He guaranteed his customers that his products would whiten their clothes. 
 

Over time, Nirma gained popularity across the country. Its affordability made it a favourite among the lower-class and middle-class households.