Digital Era  

As the sources for obtaining information citations for customers have transformed drastically, so have marketing tactics. Radio advertising opened the way for TV advertising, which evolved into digital marketing with the advent of the internet. Especially post the Pandemic’s impact, it has extended the reach of digital marketing. While TV is still a common method of advertising for many firms, digital marketing allows companies to connect with clients online from all over the world. Naturally, there is an increased demand for professionals who behold a deep understanding of the realm. Aryan Tripathi is one of these young people who is revolutionising and making new strides in the area of digital marketing. 

Former President Pranab Mukherjee has written the foreword to the book, The Game of Votes: Visual Media Politics and Elections in the Digital Era, published by SAGE, and terms it as a reflection on the mood swings of the "unpredictable but very intelligent" Indian voter.