Rs 50 lakh Fine and 5-Year Jail for ads Promoting Fairness Products

Rs 50 lakh Fine and 5-Year Jail for ads Promoting Fairness Products

Published : Feb 07, 2020, 04:11 PM IST

The Health and Family Welfare Ministry has proposed the draft amendment to the Drugs and Magic Remedies (Objectionable Advertisements Act, 1954), seeking to introduce a jail term of up to five years and a fine of up to Rs 50 lakh for advertisements for drugs, ‘magic remedies’ and other products promoting fair skin, enhancing sexual performance, treating stammering, infertility in women, premature ageing and greying of hair and so on.

The Health and Family Welfare Ministry has proposed the draft amendment to the Drugs and Magic Remedies (Objectionable Advertisements Act, 1954), seeking to introduce a jail term of up to five years and a fine of up to Rs 50 lakh for advertisements for drugs, ‘magic remedies’ and other products promoting fair skin, enhancing sexual performance, treating stammering, infertility in women, premature ageing and greying of hair and so on.