A viral video showcasing the use of 3D printing technology to create jalebis has ignited a heated debate about the fusion of tradition and technology. Anand Mahindra, chairman of Anand Group, shared the video on social media platform X, sparking discussions among netizens about the intersection of culinary heritage and technological innovation.
A man meticulously crafts jalebis, a beloved Indian sweet, using a 3D printer in the video. Unlike the traditional method of making jalebi by hand, the printer extrudes the jalebi dough into complex patterns by connecting tubes. Mahindra, known for his enthusiasm for technology, expressed his mixed feelings about the technique, admitting that although he is a self-proclaimed "tech buff," he finds sentimental value in witnessing jalebis being made by hand as an art form.
Netizens intensified the debate by speculating about the location of the eatery featured in the video. Tech blogger Nouman Khalid later revealed that the video was shot at 'Pipal Aur Bata Ki Mashoor Jalebian' in Faisalabad, Punjab, Pakistan according to (TOI). This revelation added a cross-cultural dimension to the discussion, highlighting the global appeal of jalebis as a cherished sweet treat. Jalebi is made by fermenting Maida flour (white or all-purpose flour) and yoghurt, then poured into hot oil and fried until crispy, then soaked in a saffron and cardamom flavored syrup.
The introduction of 3D printing technology into this age-old culinary practice has sparked contrasting reactions among enthusiasts of both traditional and modern cooking methods. Some netizens embraced the use of technology, arguing that modern problems require modern solutions. However, some argue that certain culinary traditions should be preserved without technological intervention.
They emphasised the artistry and charm of handcrafted jalebis, arguing that the imperfections and asymmetry contribute to their unique appeal.
I’m a tech buff.
But I confess that seeing jalebis being made using a 3D printer nozzle left me with mixed feelings.
They’re my favourite & seeing the batter squeezed out by hand is, to me, an art form.
I guess I’m more old-fashioned than I thought…pic.twitter.com/RYDwVdGc3P
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