Bengaluru: Mungaru Male fame Ganesh's Orange has become the first Kannada fiction to be bought by Amazon Prime before release.
The digital rights of Orange are with the entertainment streaming portal now. The film is slated for December 7 release.
Orange stars Ganesh and Priya Anand in lead roles. The movie is directed by Prashanth Raj and produced by Naveen under Namma Cinema. Music is by S Thaman and choreography by Santhosh Rai Pathaje.
The purchase of Orange is a part of Amazon Prime initiative that commenced on November 1. On the day of Karnataka Rajyotsava (re-naming Mysuru as Karnataka state), the digital platform announced a Kannada library and with that, the process of buying Kannada movies started.
Harivu made in 2014 and Humble Politician Nograj were one of the first movies to be on Amazon Prime. Currently, latest movies like Katheyondu Shuruvagide, Sankashtakara Ganapathi, Jessi, Mukhyamantri Kaledhodnappo, etc, have made it to the digital platform.
Thus, Orange has become the first movie to be acquired by the platform before release. There are also reports that another digital platform Netflix is also considering investing in a Kannada web series.