In a significant boost to India’s rapidly expanding creator economy, the Government of India recently announced its focus on promoting content creators under the “Orange Economy” initiative. This move will enable creators to officially register their work as startups under MSME or Startup India, giving them access to government recognition, support, and growth opportunities.
Amid the rising momentum of the creator economy in India, WhosThat360 has taken a major step forward by organizing the grand WhosNext2026 Influencer Awards – East & Northeast Edition, presented by Oriflame India. The prestigious event is scheduled to take place on 10th May 2026 at Taj Taal Kutir, Kolkata.
The grand celebration aims to recognize regional talent, empower emerging creators, and create new income opportunities through content creation and entrepreneurship. The event promises an inspiring and high-energy atmosphere dedicated to celebrating India’s digital talent ecosystem.
After successfully covering over 5,000 kilometers across 13 cities in a remarkable 35-day journey, the Oriflame Presents WhosNext2026 Influencer Awards – East & Northeast Edition has become one of the most talked-about creator initiatives in the country. The campaign has successfully connected digital creators, storytellers, influencers, students, and aspiring entrepreneurs on a unified platform, especially across East and Northeast India.
The grand finale in Kolkata will witness the presence of several renowned personalities from the entertainment and digital world, including Rituparna Sengupta, Trina Saha, Srabanti Chatterjee, Priyanka Sarkar, Preeti Sarkar, RJ Praveen, Kiran Dutta, and Niranjan Mondal, among many others.
Speaking on the success of the Northeast Influencer Yatra, Vaibhav Sehgal said: “At WhosThat360, we believe the most impactful stories come from real people and real places. The Northeast Yatra is not just an IP, but a movement aimed at empowering communities, discovering hidden talent, and opening doors to new income opportunities. Our partnership with Oriflame allows us to combine creativity with purpose and expand this vision across multiple cities."
Highlighting the growing opportunities in entrepreneurship and creator-led businesses, Edita Kurek said, “Entrepreneurship today is more practical and accessible than ever before. It is no longer just about starting independently, but about choosing flexible business models that allow people to begin with minimal risk and grow steadily over time. As more individuals move beyond traditional 9-to-5 careers in search of flexible opportunities, the demand for simple and accessible business models continues to rise. Markets like the Northeast are becoming an important part of this transformation, where enthusiasm for new opportunities is growing rapidly.”
The event is expected to bring together leading creators, brands, entertainment personalities, and digital communities from across the country, further strengthening the influence of regional creators in India’s digital ecosystem.
The WhosNext2026 Influencer Awards – East & Northeast Edition has emerged as a grand celebration of creativity, entrepreneurship, culture, and the growing power of India’s regional internet voices.
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