The initiative was launched by UNAIDS Executive Director Michel Sidibe on 27 February 2014. The first Zero Discrimination Day was observed on 1 March 2014.
 

The purpose of the day is to advocate for equality of opportunity for every member of the society. 
 

UNAIDS is an organization dedicated to combating discrimination against people living with HIV/AIDS.
 

Zero Discrimination Day is celebrated to promote equality, education, healthcare, and employment opportunities for everyone regardless of their background. 
 

This initiative shows UN’s dedication to uphold the fundamental rights of people without discrimination.