Suta success story: Biswas sisters' journey to a Rs 50 crore saree biz

This is the inspiring success story of the Biswas sisters, Sujata and Taniya, who left their lucrative careers to pursue their saree business.

Initially, both sisters invested Rs 3 lakh each, and today their company is valued at Rs 50 crore.

In 2016, Taniya and Sujata Biswas founded a saree brand that has since evolved into a profitable venture. 

Taniya Biswas graduated from NIT Rourkela and holds an MBA from IIM Lucknow. After serving as an Associate Consultant at IBM, she decided to leave her job in May 2016.

Sujata also holds an engineering degree and an MBA. She worked in branding and the steel industry before applying for a PhD at IIT Bombay to focus on e-commerce business studies.

Before launching 'Suta,' the two sisters experimented with several businesses, including a pancake chain and a photography page. Ultimately, they decided to launch an apparel biz.

Sujata and Taniya's father worked in the railways, giving them the opportunity to live in various parts of the country and experience diverse cultures. 

Suta implemented a unique policy of collaborating closely with weavers. Taniya and Sujata valued their suggestions and established a trusting relationship.

Suta's specialty lies in the stories behind each saree. Sujata and Taniya shared these narratives on their social media platforms, fostering a deep connection with their customers.

Starting with just two weavers in 2016, Suta now employs over 17,000 artisans.