Success Story: How Amul Emerged as the Leading Milk Brand in India

India Untold Image credits: social media

Golden jubilee celebrations

On Thursday, Prime Minister Modi joined the golden jubilee celebrations of Gujarat Cooperative Milk Marketing Federation. Image credits: social media

Inauguration of projects

PM Modi inaugurated Amul’s cheese, chocolate, and ice cream manufacturing plants at the event. These plants have been constructed at the cost of Rs 1200 crore. Image credits: social media

PM Modi's speech

PM Modi in his speech highlighted the hardships of milk farmers. Farmers faced difficulties due to intermediaries who bought milk at low prices and sold it at higher rates. Image credits: social media

A tale from the pre-independence era

To find a solution, farmers reached out to local leader Tribhuvandas Patel and approached Sardar Vallabhai Patel to establish a Dairy Cooperative Union. Image credits: social media

District Cooperative Society

District Cooperative Society was established in Anand, which consisted of small farmers of Gujarat. This marked the beginning of milk delivery service. Image credits: social media

A trusted brand

The dedicated efforts of the farmers yielded positive results. Subsequently, cooperative societies grew in numbers. Presently, this committee boasts over 36 lakh farmers. Image credits: social media

Golden Jubilee

Amul brand is managed by the Gujarat Cooperative Milk Marketing Federation. On Thursday, the brand organized a Golden Jubilee event at the Narendra Modi Stadium. Image credits: social media Find Next One