Success Story: How Amul Emerged as the Leading Milk Brand in India
india-untold Feb 23 2024
Author: Ishwi Singh Image Credits:social media
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Golden jubilee celebrations
On Thursday, Prime Minister Modi joined the golden jubilee celebrations of Gujarat Cooperative Milk Marketing Federation.
Image credits: social media
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Inauguration of projects
PM Modi inaugurated Amul’s cheese, chocolate, and ice cream manufacturing plants at the event. These plants have been constructed at the cost of Rs 1200 crore.
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PM Modi's speech
PM Modi in his speech highlighted the hardships of milk farmers. Farmers faced difficulties due to intermediaries who bought milk at low prices and sold it at higher rates.
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A tale from the pre-independence era
To find a solution, farmers reached out to local leader Tribhuvandas Patel and approached Sardar Vallabhai Patel to establish a Dairy Cooperative Union.
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District Cooperative Society
District Cooperative Society was established in Anand, which consisted of small farmers of Gujarat. This marked the beginning of milk delivery service.
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A trusted brand
The dedicated efforts of the farmers yielded positive results. Subsequently, cooperative societies grew in numbers. Presently, this committee boasts over 36 lakh farmers.
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Golden Jubilee
Amul brand is managed by the Gujarat Cooperative Milk Marketing Federation. On Thursday, the brand organized a Golden Jubilee event at the Narendra Modi Stadium.