How a farmer’s son built an empire worth Rs 23,000 crore
Success Story of Nirma
india-untold May 03 2024
Author: Ishwi Singh Image Credits:Social Media
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Karsanbhai Patel, the founder of Nirma
Karsanbhai Patel’s success story is remarkable in every sense. His father, working as a farmer, struggled to make the ends meet.
Image credits: Social Media
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Karsanbhai Patel pursued his education in Chemistry
He secured a position as a technician in a government lab. However, driven by his desire to make it big, he left his government job.
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Studying the markets
Karsanbhai Patel studied the markets. He learned that many people couldn’t afford to buy expensive detergent powder.
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Introducing a new brand
Consequently, he introduced a low-cost detergent powder that catered to the needs of middle-class families.
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Launching the company
Karsanbhai Patel took a loan of Rs 15,000 and embarked on his journey. He ran the business from a small space behind his house.
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Nirma
In memory of his daughter, Nirupama, Karsanbhai Patel named the company ‘Nirma.’
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Success of Nirma
In the initial days, he would sell the products door to door, using a bicycle. Gradually, his products gained popularity in the market.
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A renowned billionaire
Today, Nirma is a popular and trusted brand in India. The company has a turnover of Rs 23,000 crore. Karsanbhai Patel also earned a spot in the Forbes 2024 list of billionaires.