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Siddhartha Lal is a visionary leader and businessman who took over the company at the mere age of 26 and transformed it into the ever-popular bike company we know now.
Royal Enfield is a cult favorite motorcycle brand in India. It was always popular, but it had its rough phase when the company was not making sales and the profits were tanking.
Siddhartha is credited for the revival of the company by introducing new tech, making it user-friendly, and streamlining costs.
Siddhartha was appointed as the CEO of Royal Enfield from 2000-2004. Currently, he is working as the MD and CEO of Eicher Motors Ltd, the parent company of Royal Enfield.
Lal has a Master's degree in Automotive Engineering from the University of Leeds, England. He graduated in economics from St. Stephens College, Delhi University.