What Is Kasturi Cotton Bharat? India's new cotton program explained

The Kasturi Cotton Bharat program is led by TEXPROCIL and the Cotton Corporation of India (CCI) to enhance the traceability and branding of Indian cotton.

Kasturi Cotton meets high-quality standards, improving fabric softness, strength, durability, and color vibrancy.

The program uses QR-based certification and blockchain technology for traceability at every processing stage, ensuring authenticity and transparency.

All cotton ginners in India, including those in Andhra Pradesh, are authorized to produce Kasturi Cotton. Andhra Pradesh has certified 100 bales.

The initiative aims to create a unique identity for Indian cotton, support farmers, and benefit all stakeholders involved in the cotton industry.