IIT Delhi to Rs 40k crore company: The remarkable journey of alumni's
Founding of Meesho
IIT Delhi alumni Vidit Atre and Sanjeev Barnwal founded Meesho in 2015, a social marketing platform.
Background of Founders
After graduation, Sanjeev Barnwal worked in Sony’s core tech team in Japan before pursuing his entrepreneurial aspirations. Vidit Atreya, used to work at Inmobi.
Early Challenges and Beginning
Meesho started in 2015 from a Bengaluru flat. Despite modest origins, Aatrey and Barnwal focused on business success.
Unique business model
Meesho's revolutionary concept incorporates resellers, primarily housewives, who sell through social media. Sellers set up a marketplace on the app, using WhatsApp.
Growth and appreciation
Meesho's valuation rose from $2.1 billion in April to a staggering $4.9 billion in September, underscoring its rapid expansion and potential in the e-commerce space.
Ambitious goals and expansion
Meesho aspires to reach 100 million monthly users by December 2024, a huge increase from its existing user base of 15 million, indicating aggressive expansion aspirations.
Empowering women entrepreneurs
Meesho has enabled over 13 million entrepreneurs, primarily women, to start internet enterprises without any initial investment, promoting financial independence.
Legacy & Inspiration
Meesho's success story inspires aspiring entrepreneurs throughout the world, demonstrating the potential of invention, and dedication to driving tremendous impact and change.