Mumbai: An electro-rap with heavy bass drops, Ranveer Singh's latest drop under his music label, IncInk looks promising. The actor revealed today that he has partnered with music evangelist Navzar Eranee to launch an independent music record label.  

The label's first drop is Zeher by rapper Kaam Bhaari from Kandivali. The music video is shot like a gangsta film with lots of guns and shooting but is actually telling the story about the contractual problems faced by budding music artists. The video also features Ranveer Singh, musician Anushka Manchanda and other rappers. 

 'Dasne wale lakh naag kuch toh apne saath hain' and 'Rakt kum hai, shabd bum hai Phoote toh kshay hai' - the rhymes by the young rapper are truly spitfire, but the sick beats are what steal the show. Give it a listen:

Singh said in a press release, "We are launching some really raw, immensely talented, new rap and hip hop artists who we believe will be the next superstars. Rap and hip hop are the biggest things happening in Indian music today." Singh tweeted that the label would discover, nurture and promote exciting talents from across India. 

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Kunal Pandagale a.k.a. Kaam Bhaari had snagged the opportunity after winning a competition to star in a video alongside Ranveer and has not looked back. The rapper was featured in the Gully Boy capsule series of 1-minute-long videos featuring the real gully boys. He also rapped for the movie.